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Youtube (Money generator??)We were talking about youtube in class i remember coming across this article about a week ago. It talks about how YouTube and CBS are now partnering to have full episodes of some CBS shows like Dexter and Beverly hill 90201. They are generating money through pre-roll, mid-roll, and post-roll ads (before, during, and after the video). However, its only available in the States. We just have to see if this is going to change peoples viewing habits. Personally, when i watch tv i never pay attention to the ads but if I have to just sit through one 30 second ad, it may force me to stay focused. http://blog.wired.com/business/2008/10/youtube-goes-le.html And i guess my point is that if this is a success, it may be transfered over to other Youtube users like Fred where people wouldn't mind watching the ad for the "entertainment" they are going to receive. |
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Fred on YouTube
While we're on the topic of how to create a sustainable business on YouTube, I figured it would be appropriate to reference Fred (my kid's favorite YouTube celebrity.)
As the CNN report points out, this kid has a humungous following. He's one of the top rated content providers on YouTube. Does he get paid for bringing traffic to YouTube? I think not. However, business models might be to sell a book or get paid to do TV commercials based on his popularity.
Youtube (Money generator??)
Good thoughts, Dan.
Looking back on our first classes and the "ideal" business, the thought of having content generate revenue while we sleep does have a certain appeal, doesn't it? With reference to our chat in class yesterday about business models, what's the model with your example?
The Model is profit
The Model is profit sharing. So, almost like a franchise, Youtube takes a cut in ad money but the person who posted the video needs Youtube because on Youtube they will get much more views than if it was on their personal website ( i say like a franchise because people go to Youtube instead of your homepage just like one may go to Mcdonalds instead of an unknown place because we known that name).
Also i think they would focus on advertising content to the tech savy young generation. Volume is probably very important to them as they will probably dealing in cents as ad revenue.
These are just my ideas, what do the rest of you guys think?
YouTube - business model for content provider
The term that is being used for this type of a relationship is Revenue Share. In an ideal world, this can be a great relationship. (e.g. the host takes care of all of the website issues/advertising and the content provider provides interesting content.)
Straight up, I'm not sure what the business model is for YouTube? I've not noticed ads, so either I have become totally blind to them or they don't make their money from ads. If they don't make money from ads, how can they share ad revenues with the people or businesses that generate the content they serve-up?
YouTube
Hi Ean,
That's an interesting question, so I looked up the answer. How does YouTube actually make money? It has advertising in certain parts of its website. There are some pretty interesting videos on how to advertise with youtube here: http://www.youtube.com/advertise. It seems that they make money from posting both clickable ads and video ads for their "partners".
Celeste
Thanks Celeste! Youtube is a
Youtube does have ads
Youtube videos might not have a lot of flashy ads splashed all over its website, but I found some examples from the "promoted videos". Note: Money is required for a person's video to be in the promoted video section!
Scotiabank ad on the side: http://www.youtube.com/watch?v=kEl-nDyFOv8&feature=dir
iFoods.tv stays on the top right corner for almost the entire duration of the video. http://www.youtube.com/watch?v=envkFOn2AyQ&feature=dir